Wednesday, November 7, 2012

ALEX Toys offers TWO free toys valued at $32. with purchase

ALEX Toys is joining the American Specialty Toy Retailing Association (ASTRA) in celebrating Neighborhood Toy Store Day on November 10, 2012. Neighborhood Toy Store Day helps local communities celebrate the joy and wonder of shopping locally while supporting the local retailer’s commitment to the community.

ALEX will have a special offer for consumers when they visit participating ALEX boutique stores.  Perfectly timed to get a jump on holiday shopping, when you purchase $35 of any ALEX products, you’ll receive TWO free ALEX toys, valued at $32!! You can scratch two more gifts off your holiday list just like that, all before Thanksgiving!

An ALEX “boutique” is simply an area inside a neighborhood toy store, such as Learning Express, that is dedicated exclusively to ALEX products.  The ALEX boutique section will be decked out with balloons and posters to make it easy to spot when entering the store! To find a participating store in their area, your readers can visit and sort by state.

The promotion is only available in-store, starting November 10th, while supplies last!

Free Gifts

1.    Kids Concoctions’ Silly Spills

Who spilled ketchup? Pull pranks on your pals with 4 gag spills! Included are 3 bottles of color drops, ice cream stick, spoon, paintbrush, phony ketchup packet, plastic stir stick, white glue, 4 mixing cups and easy instructions. For ages 6+. Retail price $13.95

2.      Kids Concoctions’ Magic Bubble Art

Mix, bubble and paint! Create over 16 projects with bubble paint, precut shapes and stickers! Included are 3 bottles of color drops, liquid soap, papers, 90 stickers and punch outs, 4 mixing cups, 6 straws, 6 pipe cleaners, 4 craft sticks, string, plastic stir stick and easy instructions. For ages 6+. Retail price $17.95

About ALEX

From its beginnings in 1986, with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX has grown into a preeminent manufacturer of children’s creative products that now span several categories: imaginative and dramatic play, DIY fashion and jewelry, bath toys, preschool learning and development and baby toys.  Like ALEX on Facebook, follow ALEX on Twitter and join ALEX on Pinterest for tips, printable crafts, giveaways, product specials and shared fun! For press inquiries, please email ALEX at


Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is a non-profit organization that provides leadership and resources to grow the specialty toy industry.  As the largest association serving the specialty toy ind


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